IoT Security is most definitely a serious business, but some times it takes a little bit of humor to understand its importance.
We were recently invited to participate in a cybersecurity meme contest, so why not use the opportunity to play on humor and reflect what we do. A great starting point would be to read our whitepaper, called "The Internet of Disconnected Things", the only way to be 100% secure - an unreachable device is an unhackable device - we play a pun on being too secure; but of course, we let our devices talk to each other!